2019 September17th-20th in SHIROYAMA HOTEL kagoshima

Official Session #1 Best allocation and evaluation between digital and real

Many companies are concerned with the allocation between digital and real. With the evolution of technology and the changing landscape of each company, the asset allocation differs for each company. We will share the ideas behind the fundamentals ...

Official Session #2 Building brands in the age of diversity

Since it is clear that Japan will have a declining population, many companies are striving to expand into overseas markets and strengthening their inbound measures. We will ask what kind of organizations and teams are needed to develop overseas ...

Official Session #3 Sessions by industry (housing, real estate, finance)

We will ask these industries, which are said to have a relatively long time to get their customers to take action after having an interest in their products and services, how they proceed with their digital and real measures. We will ask their ...

Private Seminar #1-1 ‘Power of TV Enhanced by New TV Viewing Data’

TVISION provides "Real" TV viewing data that haven't existed before. Our data is not only TV on/off but also whether people is in front of TV and paying attention to the TV screen. More than 80 brands in various industries have introduced our solu...

Private Seminar #2-1 Successfull consumer data marketing process with KGI/KPI planning and development of CDP(Consumer Data Platform)

CDP is increasingly used to clarify the form of consumers from data. In order to deliver results as business and marketing, it is necessary not only to build platforms, but also strategic ideas from KGI / KPI. As we work on the construction and ...

Private Seminar #3-1 Are you okay with “recognition, instant retagging?” Sound brand communication through multifaceted user experience

The next digital wave that can't be told only by CPM and CPA. FiNC believes that reviewing the customer journey anew and promoting sound and essential communication will influence the brand image. With consumer interest in health care growing, how...

Private Seminar #4-1 The “Location-based” Marketing: A Key of Designing Actions by Consumers physically

In order to induce actions by consumers physically, we understand it is important to grasp “what kind of person” each of them is. However, we also recognize how important it is to acquire information on the locations consumers are currently, espec...

Private Seminar #5-1 Understanding the True Customer Journey through People Based Attribution

Accenture's report surveying over 23,000 people from 33 countries suggests that 64% of consumers make the decision to move to other competitors due to that the service offered felt irrelevant. Another Forrester Research's report suggests that 65% ...

Private Seminar #6-1 Necessity of measures against digital crisis in recent fire incidents

Fire incidents that occur on a daily basis. Among them, what was the cause of the public relations · marketer's response, because the wrong judgment, there are many things that have been connected to the flame. It could be said that "nobody could...

Official Session #4 Optimal customer experience design

Official Session #5 New ways to utilize owned media and social media

Utilization of owned media and social media are indispensable elements for assembling measures. However, because they have become common, their purpose and the evaluation of the operation have become ambiguous. Many times, the media have not be...

Official Session #6 Customer behavior analysis and marketing

Now that we are in an era where we can acquire a variety of data, how are they used and how are they being put into marketing measures to move customers? From each company’s effort and results, we will look for the most suitable approach and metho...