2019 September17th-20th in SHIROYAMA HOTEL kagoshima

Aging Gracefully “Issue Solution to Fill the Blind Spot of Purpose Branding”

With the advancement of technology and the spread of social media, anyone can send their opinions and beliefs to the world. Today's consumers decide not only on the quality and price of products, but also on the values and behaviors of the bran...

Panel Discussion Rethinking consumer communication

This session will focus on POEM, an integral part of marketing strategy over the past decade. Through the dynamic changes of consumer communication, the environment of outward media accessibility has shifted. The session will provide insight on ...

Experts #1 Not just customer satisfaction. What is the successful customer experience?

Insight #3 CHOCOLATE Inc.’s Answer to the Relationship Between Branding and Contents, After Years of Vigorous Discussions

The battle between millions of contents holders has begun. The battle to get that one minute, sometimes even one sole second of the user's attention. Where traditional advertising no longer has space.We, CHOCOLATE Inc., have received lots of inqui...

Insight #4 Marketing communication in the age of subscription business.

With the rise of the subscription business, the consumer purchasing model has shifted from “every purchase” to “continuous billing”, and the era of ownership to usage has come. In order to become a brand that will be loved for a long time, it is i...

Experts #2 Customer Experience (CX) solutions enhance a brand value

Designing Customer Experience (CX) that covers whole processes from awareness to repeat purchase is becoming important tactics for enhancing the brand value, as consumers shopping seamlessly between online and offline, and write user reviews recen...

Experts #3 Achieve impressive results by making your websites and apps multilingual

Are the messages on your websites and apps being fully expressed to the world? Are you wanting to make your platforms multilingual or struggling to produce results even after making them multilingual? With a track record of supporting over 15,000 ...

Experts #4 What video ads are great for users

Advertisement video for TV commercials distributed on the Internet without edit. Are you doing like this? Do you think users are satisfied? Are you satisfied with the increased video playback and PV? Now that video ads is at its peak, it...

Insight #5 The Content Moving Users

Nowadays, consumers spend their disposal time for social media. Users in the different segments show the different tendency to use social media; moreover, each platform has particular formats of contents appropriate for its users. For example, u...

Networking Lunch Whole vegetables “ZENB lunch”

ZENB is a brand launched by Mizkan group in the aim to reimagine a more environmentally sustainable food production that enriches both the people and the planet. Zenb products use the entirety of the vegetables, including the core, peel, seeds, an...

Round Table Discussions Workshop for branding and SDGs

Since its adoption by all United Nations Member States,the Sustainable Development Goals (SDGs) are turning into a "universal language" when discussing about future sustainability. As a matter of fact, effort has already been made, not only by dev...

Insight #6 Do you know what your customers are doing now? Rethink what is important about CX.

There has been much discussion about the importance of CX (customer experience). The brand summit also has the theme of “customer experience consistency and personalization”. In addition to developing and operating the CX platform “KARTE”, we ...

Insight #7 ‘Ads’ are no more efficient?

Experts #5 The Appeal of GumGum’s advertising solutions from the perspective of Godiva Japan’s CDO

Experts #6 Chatbot’s new strategy !? 3 reasons why 2019 is called “Chat Commerce New Year”

Have you heard the word "chat commerce?" "D2C" and seven selling company product directly without a retail store are withdrawal of paying and, with "the cashless settlement becoming the topic ," are taken up in Japan circulation economy newspapers...

the POWER of SOCIAL ENTERTAINMENT with SOCIAL GOOD

When people are said to be avoiding advertising, because the media is now dispersed, not just TV. Optimized for the digital age of SNS the power of entertainment and the power of content are necessary. By reaching it with optimal diffusion, po...

Keynote 100年ブランド構築へ　～エンゲージメントを深めた消費者との価値共創

コミュニケーションの手法が多様化する中、日清食品が100年続き、消費者に愛されるブランドを構築するうで何を重視し、取り組んでいるのか？ 豊富な事例をもとに、消費者を巻き込みながら、ムーブメントを作り、売上につなげていく考え方をシェアします。本当の「ダ...