※Temporary schedule as of August 2019. It is updated from time to time.

15:00

Registration Open

16:00

Optional: To maximize the “The Business of Choice” to marketing

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今回のオープニングキーノートを務めるマシュー・ウィルコックス氏の代表著書である「The Business of Choice」は、マーケティングブックオブザイヤーを受賞している名著。行動科学の洞察をマーケティングの実践に応用するという視座から執筆されていることもあり...
Commentator
Mikoto Kato
salesforce.com Co.,Ltd.
Japan Marketing, M... more
16:30

Opening Remarks

MC
Shiori Ishii
Sigma Seven
16:45

Opening Keynote How to get your brand chosen: the science and business of choice

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Whatever your marketing or behavioral objective, you’ll be far more successful if you know how humans choose. The human intuitions and cognitive mechanisms that drive our choices have evolved over millions of years, but only in the last few decade...
Speaker
Matthew Willcox
The Business of Choice
Founder
17:35

Premium The structure of Co-Creation: How to deliver ‘quality of information’ to consumers in the era of “Experiential Marketing”

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Starting in spring 2020, 5G's commercial service will dramatically improve the communication environment and replace text and still images with richer, high-quality video content. Consumers will be understanding brands through their experiential ...
Speaker
Yuko Takamatsu
OPEN8, Inc.
President & CEO
18:05

Networking Break

18:20

Special Ambassador-like approach

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The word "Ambassador" is generally translated as "Ambassador", and in Japan it is often used when entertainers etc. are appointed as Brand Ambassadors. On the other hand, the spread of SNS makes it easier for individuals to disseminate information...
Speaker
Jun Deguchi
Agile Media Network Inc.
Evangelist / Head ... more
18:50

Insight #1 What consumer insights can SmartNews provide about key user windows?

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Leading news app SmartNews boasts more than 10 million MAU. Its wide range of features — covering everything from coupon deals and timed sales events to local news channels for Japan’s 47 prefectures — go beyond traditional news, establishing the ...
Speaker
Yuichi Kawasaki
SmartNews,Inc.
Senior Vice Presid... more
19:10

Insight #2 The Modern Customers with Modern Expectations: The technology that enables the CX that is required “now”

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Now that half of the universe is connected online and first half of millennials are moving into their 30s, the beginning of their peak spending years, modern channels like social, messaging, apps and review sites are being an important customer ...
Speaker
Kenta Yagi
Sprinklr Japan KK
Japan CEO, Managin... more
19:30

Dinner Gala

21:00

End of DAY 1