The Content Moving Users
Insight #5 11:50
Session summary
Nowadays, consumers spend their disposal time for social media.
Users in the different segments show the different tendency to use social media; moreover, each platform has particular formats of contents appropriate for its users.
For example, users passively receive the posts on Instagram, on the other hand people watch the movies actively on YouTube; each platform requires the different structure and running time even if you make a commercial for the same product and same target consumers.
Each different group of users shows different stance on media and different criteria to judge reliability of the source of information; the consumption behaviors influenced by social media are characterized by each category of users.
Our society is filled by a variety of and a great quantity of information, but the question is if brands communicate to their customers properly.
Our mission is not to search the substitute for TV commercial but to create the content to appropriately move each group or customers.
