Successfull consumer data marketing process with KGI/KPI planning and development of CDP(Consumer Data Platform)
Private Seminar #2-1 10:10
Session summary
CDP is increasingly used to clarify the form of consumers from data. In order to deliver results as business and marketing, it is necessary not only to build platforms, but also strategic ideas from KGI / KPI.
As we work on the construction and utilization of many CDPs, we will talk with cases on how to integrate CDP utilization and business goals, and how to connect them to organizational results.
