Ambassador-like approach
Special 18:20
Sponsor
Speaker
Session summary
The word "Ambassador" is generally translated as "Ambassador", and in Japan it is often used when entertainers etc. are appointed as Brand Ambassadors. On the other hand, the spread of SNS makes it easier for individuals to disseminate information, and there are fans who not only speak and recommend about their favorite companies and brands, but also support other users and defend their brands. Is attracting attention. In this session, we will introduce an ambassador-like approach that solves issues using the power of fans, with examples.
