What consumer insights can SmartNews provide about key user windows?
Insight #1 18:50
Session summary
Leading news app SmartNews boasts more than 10 million MAU. Its wide range of features — covering everything from coupon deals and timed sales events to local news channels for Japan’s 47 prefectures — go beyond traditional news, establishing the app as an integral part of consumers’ daily routines. What insights can be gained from the huge amount of consumer data being collected? In this presentation, we take a closer look at how consumers think during three key SmartNews usage periods: morning, noon and evening.
