Necessity of measures against digital crisis in recent fire incidents
Private Seminar #6-1 11:10
Session summary
Fire incidents that occur on a daily basis. Among them, what was the cause of the public relations · marketer's response, because the wrong judgment, there are many things that have been connected to the flame.
It could be said that "nobody could have foreseen" until now, such as lack of checks of talents to be employed, creative risk diagnosis, and one-sided response to fake news by the media, but it can be foreseen already from many cases. It has changed to something.
In the future, one of the most important skills and know-how of public relations and marketers is "risk aversion," but the reality is that there are a large number of people who can not respond.
In this session, based on the latest examples, we will introduce risks and solutions that public relations and marketers should foresee.
