Understanding the True Customer Journey through People Based Attribution
Private Seminar #5-1 11:10
Session summary
Accenture's report surveying over 23,000 people from 33 countries suggests that 64% of consumers make the decision to move to other competitors due to that the service offered felt irrelevant. Another Forrester Research's report suggests that 65% of online shoppings are done via multiple devices. While there has been high demand from consumers for services that are highly relevant, companies have been struggling to understand the full customer journey due to the increasing number of devices and channels that each consumer is connected with. In this session, we will have a deep dive into AppsFlyer's People Based Attribution, a ground breaking solution that will enable enterprises to connect the dots of fragmented consumer journey and offer truly personalized customer experiences.
