The structure of Co-Creation: How to deliver ‘quality of information’ to consumers in the era of “Experiential Marketing”
Premium 17:35
Session summary
Starting in spring 2020, 5G's commercial service will dramatically improve the communication environment and replace text and still images with richer, high-quality video content.
Consumers will be understanding brands through their experiential learnings from these richand deeper content and in a more intuitive way to engage with information.
We are going to describe our case studies and tips of the “Co-Creation” from consumers’perspective, based on our experience and knowledge obtained from organizing our ownmedia business and reveal how to connect deeply with consumers through high-qualityinformation from the view of community management of “LeTRONC”, an ODEKAKE (goingout) video magazine which currently shifted to a co-creation platform with users.
