Katsuyoshi Fukazawa
NISSIN FOODS HOLDINGS CO., LTD.
Executive Officer・CMO（Chief Marketing Officer）
Joined Kao Corporation in 1986. In his 30-year marketing history, he launched new brands such as "ASIENCE" and "SEGRETA” and revived many long selling brands such as "Essential" and "Merit” in the hair care division.He pushed Kao to the top maker brand from its second-place position.
In the fabric care sector, he introduces the ultra-enriched "Attach Neo" in the liquid detergent market, which had been struggling to create new markets including social contribution values.
After joining Nisshin Foods as a board and Marketing Manager in 1996, he became the executive officer and CMO of Nisshin Foods Holdings in 2018, practicing “New-Generation of Marketing Combining Science and Art”. Executive Director of Japan Marketing Association.
In the fabric care sector, he introduces the ultra-enriched "Attach Neo" in the liquid detergent market, which had been struggling to create new markets including social contribution values.
After joining Nisshin Foods as a board and Marketing Manager in 1996, he became the executive officer and CMO of Nisshin Foods Holdings in 2018, practicing “New-Generation of Marketing Combining Science and Art”. Executive Director of Japan Marketing Association.
