Marketing communication in the age of subscription business.
Insight #4 10:45
Session summary
With the rise of the subscription business, the consumer purchasing model has shifted from “every purchase” to “continuous billing”, and the era of ownership to usage has come. In order to become a brand that will be loved for a long time, it is important to build long-term relationships with users, and the theme of maximizing LTV will attract more attention than ever.
With this new business model in mind, what should companies be aware of when marketing?
We at Repro have developed and provided a “mechanism for users to continue using for a long time” for the purpose of “improving user retention” from the beginning of the service. Based on the know-how cultivated through the support of many services, we will provide hints for the above issues.
