Aging Gracefully “Issue Solution to Fill the Blind Spot of Purpose Branding”
08:20
Sponsor
Speaker
Session summary
With the advancement of technology and the spread of social media, anyone can send their opinions and beliefs to the world.
Today's consumers decide not only on the quality and price of products, but also on the values and behaviors of the brand to determine their purchasing behavior. Brands are not just a monetization instrument created by companies, but are also becoming social assets that are recognized and grown by the brand community.
In response to the above, each brand is starting to build a brand-purpose. On the other hand, a purpose involves multiple creatives and content.
This time, we introduce an example of filling the blind spot of purpose branding,In search of encounters with brands who want to carry out purpose branding with multiple creatives and content, head to Kagoshima.
