Session summary

With Mobile-First in a scream, the importance of capturing data properly and achieving an optimal user experience is growing in mobile apps that are closely linked to the user's life. On the other hand, it is not easy for marketers to freely understand the user's data by grasping the data of the app as “personal axis” and properly implementing the measures tailored to the user.
We will introduce the know-how and latest cases to correctly understand the user in the app and to realize the optimal communication.