Session summary

1) Video ads created by prototyping creative
We propose prototyping development of video ads using algorithms of platforms such as YouTube. We test appeal factor, UI, UX on YouTube and discover victory pattern by turning PDCA. In order to achieve the final "large budget" and "cannot fail" productions such as TVCM, we have eliminated the "crisis" element that has been the biggest problem for video creatives so far.

2 ) Video ads delivered at the "ZMOT" you searched
The smartphone age to buy "in the moment" that you want things. We have named new consumption patterns that are different from the conventional marketing that we see in traditional funnels as "Pulse Consumption". We have developed an original video ad package called "Pulse Delivery" . That targets only YouTube users within 7 days who have searched for target keywords on Google. We introduce packages that can also be used as SEO of the designated keyword.