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Despite the fact that the information touchpoints and lifestyles of Generation Z have undergone significant changes, many companies are caught up with existing communications that appropriate measures are not being established. The business model also changed dramatically, and as start-ups such as D2C (Direct to Consumer) companies are being born one after another, do you truely believe to learn from the past experience?
In order to survive the situation where change and competition become more intense, how to create "breakthrough" and "innovation" to break away from existing success models is essential. So here we will discuss with marketers willing to challenge the next generation, which is necessary for causing breakthrough in every situation such as brand marketing, product policy, communication policy, working styles and more.
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